JobBuddies 
Jesper von Wieding
Jesper von Wieding is a visionary creative and strategic mind, known for shaping brands with clarity, character, and global resonance. With a legacy spanning Copenhagen, Stockholm, Paris, and San Francisco, Jesper has co-founded several acclaimed studios and initiatives—including the pioneering Museum of Holography & New Visual Media - always pushing boundaries at the intersection of aesthetics, purpose, and innovation. Throughout his award-winning international career, Jesper has helped iconic and challenger brands alike- Bang & Olufsen, LEGO, VisitDenmark, Nestlé, Unilever, ANORA Group, Lakrids by Bülow, Velux, Novo Nordisk, Carlsberg, DAAWAT, and MAX Burgers - translate complex strategic ambitions into tailor-made, future-facing design solutions. Each identity is built to travel globally while remaining culturally relevant and contextually precise. As Vice Foreman and board member of Design denmark (Dd), and co-founder and former Jury Chair of the Danish Design Award, Jesper plays an active role in shaping Denmark’s design legacy. His commitment to celebrating the difference design can make is also evident in his role with the Creative Circle Awards and through social innovation initiatives, such as I’mperfect - a movement advocating for the beauty of imperfection and conscious resource use. Jesper’s design philosophy is both human and uncompromising: design is a tool to make things better. The best solutions are timeless, relevant, and beautifully executed - with simplicity, soul, and a bold attitude that cuts through the noise. There is no such thing as waste - only resources waiting to be reimagined. Specialties: Brand Identity, Naming, Corporate Design, Packaging, Product & Interior Design, Social Innovation.
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