Rune Orloff Pedersen

I’m a seasoned Market Access professional with a passion for transforming healthcare through strategic innovation and effective stakeholder management. With over a decade of experience in the healthcare industry, I've successfully led teams and projects to enhance market penetration and patient access through targeted value and outcomes based engagement and strategic price management across the Nordics. Here’s a snapshot of my career highlights: • Strategic Leadership: At Alcon Nordic A/S, I spearheaded market access strategies that dramatically improved product positioning, patient awareness and reimbursement across multiple markets. My approach blends deep industry knowledge with a keen sense of market dynamics. • Cross-Functional Collaboration: Known for building bridges, I thrive in environments that require coordination across global and regional teams. My efforts have consistently aligned local initiatives with global strategies, developing and sharing best practices to ensure coherent and successful commercial execution. • Stakeholder Engagement: I excel in engaging with key decision-makers, payers, healthcare providers, and regulatory bodies. My strong communication skills and strategic insights have fostered long-standing relationships and driven successful negotiations in tenders across the Nordic Region. I hold a Master’s degree in Political Science form University of Copenhagen, which lays foundation to my strategic approach to market access and healthcare policy.